Did the user ask for this? A brief analysis on hospital social media between website, AI and patients' need for communication

Prezzo
8,00 €
Youcanprint
Garzella Paolo, Taddei Matilde
COMPUTER / Web / Contenuti Utenti
Libro in brossura
09 Aprile 2026
54
Nuovo
Quantità

E-Book non acquistabile
Hospital social media are not truly user-centred: they are mainly used to disseminate information rather than to listen to or actively engage patients. Content is often promotional or educational, but rarely interactive or co-created with users. Posts also have a very short lifespan: visibility declines quickly, and even viral peaks do not necessarily reflect genuine engagement, which is often superficial. Constantly changing algorithms further complicate the reliable assessment of impact over time. Moreover, social media are perceived as less reliable than institutional websites, especially for health information, due to unverified content, potential commercial or personal bias, and limited transparency. In contrast, official websites provide more controlled, up-to-date, and evidence-based information. There is therefore a need to return to listening to users and to ask a fundamental question: Has the patient asked for this?—in a context increasingly shaped by pull rather than push communication dynamics.
THEME OPTIONS

Panel Tool

Full Width Boxed Large
Yes No
Font Base
Font Heading
Font Slider
Font Senary
Font Septenary
Color Default
Headings Color
Link Color
Link Hover Color
Text Color
Price Color
Button Background
Button Hover Background
Button Color
Button Hover Color
Product Background
Product Name Color
Product Name Hover Color
Product Price Color
Product Regular Price Color
Product Button Background
Product Button Hover Background
Product Button Color
Product Button Hover Color
On Sale Badge Background
On Sale Badge Color
New Badge Background
New Badge Color
Sale Badge Background
Sale Badge Color
Online Only Background
Online Only Color
Pack Badge Background
Pack Badge Color
Block Background
Block Inner Background
Block Heading Background
Block Heading Color